As a events promoter I'm looking to get my bands maximum press coverage. It's balancing act making sure that their music is at the forefront but also that we stand out from the crowd. There are so many bands releasing music and trying to score their next contract. As an events promoter my job is everything but the music! I need to get the right guests, the right decoration and the right equipment. I haven't managed to find the next superstar pop group yet, but I've hosted some pretty memorable launches and I'm still on the lookout. Read on for tips on running the ultimate music event.